Structured customer discovery tools, paired with a trusted founder community, so insights become clear next steps, not lost notes.
D101 isn't for everyone. Selectivity protects signal quality inside the platform.
Founders talk to customers, but insights get lost without a clear way to capture, organise, and reflect on what they hear.
Call notes end up scattered across docs, Notion, or memory. There’s no clear record of what actually mattered.
Each conversation is reviewed on its own. Patterns only emerge when interviews are organised and viewed together.
You hear useful things, but they don’t translate into concrete features or priorities without structure.
Human memory struggles with qualitative data at scale. Visual organisation helps surface themes across conversations.
There’s no clear flow from interview to insight. Discovery feels manual and repetitive instead of cumulative.
By the time you review notes, context is gone. Real insight comes from capturing signals while conversations are fresh.
D1O1 helps founders capture, organise, and reflect on customer conversations so insights emerge naturally as they talk to users.
Every call is recorded and transcribed so you can stay present in the conversation without taking notes.
All conversations are organised together, making it easier to see recurring themes and signals over time.
Interview data is structured to help you understand who your strongest customer segments are and why.
As you conduct more interviews, themes surface naturally instead of staying buried in notes.
D1O1 organises what you hear. The cohort helps you test what it means.
A small group of vetted early-stage founders who take customer discovery seriously. No noise, just peers doing the work.
Share structured insights and get feedback on patterns, assumptions, and early feature ideas.
Regular sessions with founders and operators who have navigated this phase before.
Community enhances automation. The technology does the heavy lifting.
Automated customer intelligence, plus a vetted founder community.
Early members join at a lower price and help shape how the platform evolves.
Addressing skepticism directly.
A visual note taker for founders who want clarity and confidence in discovery.